What Is Vitamin C?

Vitamin C is a powerful antioxidant that helps protect the skin from environmental damage while improving brightness and tone.

The Problem With Traditional Vitamin C

L-Ascorbic Acid, the most common form, is:

• Highly unstable
• Prone to oxidation
• Often irritating

When oxidised, it turns brown and loses effectiveness.

Why Stability Is Everything

Stable forms like Sodium Ascorbyl Phosphate (SAP):

• Maintain potency for longer
• Are less irritating
• Still deliver brightening benefits

What Vitamin C Does for Skin

• Neutralises free radicals
• Boosts radiance
• Supports collagen production
• Improves uneven tone

FWBEAUTY Approach

We prioritise stable, effective forms of Vitamin C that:

• Deliver results without irritation
• Work within complex formulations
• Support long-term skin health

How to Use Vitamin C

• Apply in the morning
• Follow with SPF
• Store away from light and heat

Results Timeline

• Radiance boost: 2–4 weeks
• Improved tone: 6–10 weeks

The Smarter Way to Use Vitamin C

It’s not about using the strongest formula. It’s about using one that actually works over time.