meet the founder

fatiha rouf

It is Fatiha’s belief that natural and handmade skincare products which unlocks the holistic power of plants, & are highly effective, should be available to everyone. Having studied herbal science, she created a line of tried and tested beauty rituals from all around the world, handed down from generation to generation.  A line of premium skincare, haircare and cosmetic products, sourced from pure ingredients of the Earth.

Men's organic skincare

FWMEN

blog posts

"FWBEAUTY TALKS"

What is comedogenic rating

What is comedogenic rating

Comedogenic rating is a scale that shows how likely a specific ingredient can clog your pores. The scale ranges from a number in between 0 – 5. 

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