Why Lips Get Dry in Summer

Most people expect cracked lips in winter, but summer can be just as harsh on your lips. Between sun exposure, air conditioning, dehydration, and salty air or pool chlorine, your lips are constantly at risk of becoming dry, tight, or peeling.

The solution? A simple but effective day-and-night lip care ritual that hydrates, plumps, and protects.

Night: Repair & Plump with Skin Memory Lip Rescue

Your lips repair themselves while you sleep, which makes your nighttime routine essential for soft, nourished lips.

FWBEAUTY’s Skin Memory Lip Rescue is a rich, gel-like overnight lip mask powered by:

• Volufiline™️ – A plant-derived complex that helps improve lip fullness over time

• Hydrating oils & butters – Deeply nourish and restore the lip barrier

• Skin Memory Complex – Rebuilds texture and smoothness while you sleep

Apply a generous layer before bed and wake up to softer, plumper lips, ready for anything summer brings.

 Shop Skin Memory Lip Rescue »

Day: Hydrate & Glow with Saffron Brightening Lip Oil

Dry summer air and UV exposure can cause lips to lose their colour and moisture. Keep them glossy, bright, and nourished during the day with our Saffron Brightening Lip Oil.

This lightweight lip oil is infused with:

• Saffron Extract – Brightens natural lip tone

• Hydrating oils – Prevent moisture loss throughout the day

• Antioxidants – Shield lips from environmental damage

Perfect as a standalone gloss or over your favourite lip colour, without the sticky finish.

 Shop Saffron Lip Oil »

Your Summer Lip Ritual, Simplified

Here’s how to keep your lips healthy, full, and flake-free this season:

1. Hydrate from within – Drink plenty of water

2. Use SPF – Protect your lips from the sun (layer SPF under your oil if needed)

3. Apply Saffron Lip Oil throughout the day

4. Use Skin Memory Lip Rescue every night

5. Avoid licking your lips – It only makes dryness worse!

Final Thoughts: Soft, Kissable Lips, No Matter the Season

Say goodbye to dry, dull lips and hello to a hydrated, glossy pout with FWBEAUTY’s targeted summer lip care duo. Handmade, high-performance, and rooted in nature — because your lips deserve more than just lip balm.