When you think of sunscreen, you probably think of beach holidays and summer sun. But what if we told you your SPF should be just as important in January as it is in July?

At FWBEAUTY, we believe in formulating sunscreen that not only protects but also enhances your skincare routine. Here's why your SPF should work harder for your skin — and how we're creating a next-generation solution that does just that.

☀️ SPF Is Non-Negotiable — All Year Round

UVA and UVB rays are present 365 days a year — even when it’s cloudy. UVA rays penetrate deeply into the skin and are the leading cause of premature ageing, fine lines, and hyperpigmentation. UVB rays burn the surface.

Even indoors, UV exposure through windows can still affect your skin. That’s why dermatologists recommend wearing sunscreen every single day — not just when the sun’s out.

💡 What Makes a Sunscreen ‘High-Performance’?

A basic sunscreen might protect you, but a high-performance SPF goes the extra mile:

• Broad Spectrum Protection (UVA + UVB)

• Photostable UV filters that don’t degrade in sunlight

• Lightweight, non-greasy texture suitable for daily wear

• No white cast — especially for deeper skin tones

• Skincare benefits, like antioxidants, hydration, and anti-pollution protection

• Makeup-friendly formula that layers well

🌿 What’s Coming Next from FWBEAUTY?

Our original Saffron SPF50 was loved for its radiant finish and high protection. But as we move to a new manufacturer, we’re taking this opportunity to create an even better formula — one that still protects your skin but also nourishes it.

While our upcoming formula will no longer qualify as broad-spectrum due to the change in UVA filters, it will still deliver high UVB protection with a smooth, daily-wear finish and signature FWBEAUTY ingredients — including saffron, rice bran, and vitamin E.

👀 What to Look For in Your Next SPF

When shopping for sunscreen, choose one that:

• Has at least SPF 30 or 50

• Clearly says “broad spectrum” (if UVA protection is important)

• Includes antioxidants or skin-loving ingredients

• Feels comfortable on your skin — because consistency is key

🧴 Sunscreen, But Make It Skincare

Imagine a sunscreen that not only protects but helps fade pigmentation, hydrates the skin barrier, and gives you a natural glow.

That’s exactly what we’re working on at FWBEAUTY — because your skin deserves protection that doesn’t compromise on texture, tone, or confidence.

🔁 Until It’s Back…

While our new SPF is being perfected, we recommend using:

• A lightweight mineral or hybrid SPF

• Layered over your Saffron Gold Serum or Skin Quench Concentrate for a radiant, well-prepped base

And don’t forget — SPF is the final step in your morning routine, every day.

☀️ In Summary:

A good SPF is more than sun protection — it’s skincare. Choose one that suits your skin, your lifestyle, and your values.

FWBEAUTY is committed to delivering just that: sunscreen that feels good, looks good, and works hard — so you don’t have to choose between safety and beauty.