The beauty industry is evolving — fast. What worked in 2018 doesn’t always work now, especially as we’ve learned more about skin health, ingredient sensitivity and the importance of long-term care.

At FWBEAUTY, we’re always watching the shifts — not to chase trends, but to make sure our community is guided by what works and what’s worth leaving behind.

Here’s a look at the biggest beauty trends we’re saying goodbye to in 2025 — and what’s taking their place.

1. OUT: Harsh Chemical Peels

IN: Barrier-Friendly Brightening

Years ago, it was all about intense exfoliation — AHAs, BHAs, and weekly peels that left your skin tingling (or stinging). But now, we know better. Over-exfoliating weakens the skin barrier and causes long-term sensitivity.

What to use instead:
Our Saffron Gold Hyperpigmentation Serum gently fades dark spots using saffron, liquorice and soothing botanicals — without acids or irritation.

2. OUT: 10+ Step Routines

IN: Minimalist, Results-Driven Skincare

Gone are the days of endlessly layering products for the sake of it. Skinimalism is here to stay. A few hard-working, well-formulated products are far more effective than overloading your skin.

Try this:
A simple 5-step routine using our Botanical Cleansing Balm, Rose and Rice Toner Essence, Timeless Skin Nectar, Saffron and Rose Cream, and Blue Tansy Elixir covers everything your skin needs.

3. OUT: One-Size-Fits-All Skincare

IN: Inclusive, Melanin-Safe Formulations

Many mainstream skincare lines are only tested on lighter skin tones. But pigmentation, scarring and sensitivity affect everyone differently. In 2025, personalised, melanin-conscious skincare is finally gaining the spotlight.

FWBEAUTY’s commitment:
We formulate with ingredients like tranexamic acid, niacinamide and kojic acid, which are proven to be effective yet safe for all skin tones — especially darker complexions prone to PIH (post-inflammatory hyperpigmentation).

4. OUT: Quick Fixes

IN: Skin Rituals and Long-Term Glow

Fast-acting, trend-based skincare might give a short-lived glow, but lasting radiance comes from consistency and nourishment. We’re shifting back to skin rituals — rooted in culture, tradition and intention.

Bring ritual back with:
Our Saffron Gold Serum and Timeless Skin Nectar, both inspired by ancient practices and formulated for daily use. They deliver results over time, with benefits that build.

5. OUT: Overdesigned, Wasteful Packaging

IN: Thoughtful, Recyclable, Elegant Design

Beauty shelves were once dominated by flashy, overpackaged products. But in 2025, clean aesthetics and eco-conscious packaging are what customers actually want — and deserve.

What FWBEAUTY is doing:
We’re evolving our design to reflect our brand’s natural, elegant roots — with recyclable materials and minimal waste in mind. Our new look is calm, soft and deeply rooted in nature, just like our formulas.

Final Thoughts

2025 is not about chasing perfection — it’s about returning to balance. We’re leaving behind the chaos of trend-chasing and stepping into a calmer, more effective and conscious way of caring for our skin.

FWBEAUTY is proud to lead this shift with formulas inspired by heritage, backed by science and made with love. Let’s grow into this new era together — one glow at a time.