For too long, skincare has catered to a limited standard — one that often leaves deeper skin tones out of the conversation. But healthy skin knows no shade, and at FWBEAUTY, we believe skincare should support and celebrate everycomplexion.

That’s why inclusivity is at the heart of every product we create.

Why Inclusive Skincare Matters

Melanin-rich skin is beautiful — and it has unique needs. Whether it’s a tendency towards hyperpigmentation, sensitivity to strong acids, or difficulty finding products that actually work, many people with deeper skin tones have felt overlooked by mainstream beauty.

We’re here to change that.

FWBEAUTY’s Formulation Philosophy

We carefully choose ingredients that are:

• Gentle and non-irritating for sensitive skin

• Clinically supported for use on darker complexions

• Free from harsh lightening agents like hydroquinone

• Rich in anti-inflammatory and antioxidant benefits

Our Melanin-Safe Heroes

1. Saffron Gold Hyperpigmentation Serum

Made to target dark marks and uneven tone without bleaching or over-drying. We use saffron, liquorice root, and niacinamide — all gentle brighteners that soothe while they work.

Why it’s loved:

• Doesn’t cause rebound pigmentation

• Safe for daily use on all skin tones

• Boosts glow while calming inflammation

2. Tranexamic Acid and Alpha Arbutin (Coming Soon)

These two ingredients are game changers for pigmentation. At FWBEAUTY, we’re formulating with melanin-safe levelsof tranexamic acid and non-irritating alpha arbutin to gently fade marks over time.

Why it matters:
Higher concentrations aren’t always better — they can disrupt skin and worsen discolouration. Our method? Slow, steady, and soothing.

3. Timeless Skin Nectar

Enriched with Panicum Miliaceum (Millet Seed Extract) and Evodia Fruit, this serum supports skin clarity and collagen while being gentle on sensitive complexions.

We Avoid What Doesn’t Serve Your Skin

You won’t find any:

• Hydroquinone

• Fragrance-heavy formulas

• Denatured alcohol

• Overly aggressive peels

Because glow shouldn’t come at the cost of your barrier.

Inclusive Beyond Formulation

Inclusivity also means:

• Testing on diverse skin tones during development

• Representing all faces in our marketing and content

• Listening to our community and evolving based on real feedback

We see you. We formulate for you. And we want you to feel seen in every product.

Final Thoughts

Inclusive skincare isn’t about ticking boxes — it’s about understanding skin biology, heritage, and individuality.

At FWBEAUTY, we formulate with deep respect for diversity, and a clear goal: to help every skin tone feel confident, cared for and beautifully seen.

Let’s keep rewriting the beauty standard — together.