The Truth About Fragrance: Why We Choose to Go Fragrance-Free

When you open a skincare jar and catch a beautiful floral scent or a citrusy zing, it can feel like luxury. But what if we told you that same scent could be causing your skin more harm than good?

Fragrance  especially synthetic fragrance   is one of the most common irritants in skincare. It’s also one of the most mysterious ingredients on a label. That’s why we choose to go fragrance-free in our formulations — and here’s why you might want to as well.

What “Fragrance” Really Means on a Label

Under law, “fragrance” or “parfum” can represent a mixture of hundreds of undisclosed chemicals. Companies aren’t required to list them individually because they’re protected as “trade secrets.”

But that secrecy comes at a cost.

Many of those hidden ingredients can be allergens, sensitizers, and even potential hormone disruptors — and you’ll never know exactly what you’re putting on your skin.

The Problem with Fragrance in Skincare

Here’s why synthetic fragrance is a red flag, especially for those who value clean, conscious beauty:

1. Irritation & Sensitization
   Fragrance is a leading cause of contact dermatitis. Even if you don’t react now, repeated exposure can build sensitivity over time.

2. Hormonal Disruption
   Some fragrance components (like phthalates) have been linked to endocrine disruption, affecting hormonal balance.

3. Respiratory Effects
   Artificial scents can aggravate asthma or other respiratory conditions.

4. It’s Not Necessary
   Fragrance is purely for sensorial appeal — it adds no benefit to your skin.

Who Should Go Fragrance-Free?

Honestly? Everyone benefits from cutting out unnecessary fragrance — but especially:

• People with sensitive or reactive skin

• Anyone with rosacea, eczema, or acne

• Pregnant or breastfeeding individuals

• Those pursuing truly clean skincare

Natural and organic skincare is about nourishing the skin — not masking it with synthetic additives.

What About “Natural” Fragrance or Essential Oils?

This is where things get a little nuanced.

While essential oils are natural, they’re also highly concentrated and can still cause irritation — especially on sensitive skin or when used in high amounts. That’s why even natural skincare lovers are starting to embrace fragrance-free over naturally scented.

If your product smells like something — and fragrance isn’t listed — it could be hiding under “essential oils” or other botanicals.

How to Spot a Truly Fragrance-Free Product

• Look for labels that say “fragrance-free,” not just “unscented.”
  (“Unscented” products may still use masking agents to cover a natural smell.)

• Check the INCI list for:

  • Fragrance, parfum

  • Linalool, limonene, eugenol, citronellol — common fragrance allergens, even if naturally derived

• Choose brands that prioritize full ingredient transparency.

Why We Leave Fragrance Out — Always

At our core, we believe skincare should heal, restore, and protect. That’s why our natural and organic formulations are made without fragrance — synthetic or otherwise.

We let our ingredients speak for themselves — from the earthy touch of rosehip to the subtle spice of saffron — and craft our products with skin health, not scent, in mind.

Final Thoughts: Less Scent, More Science

Fragrance in skincare is a personal choice — but when it comes to supporting sensitive, stressed, or compromised skin, less is more. If you’ve ever dealt with unexplained irritation, breakouts, or dryness, the culprit could be your product’s scent.

Choosing fragrance-free natural skincare is one of the kindest choices you can make for your skin — and your long-term health.